Our clean philosophy

We try to think “big picture” when it comes to formulating our supplies.

In our opinion, cleaning products should be:

Biodegradable and safe for waterways.

Safe for use around kids and pets, people with allergies, etc.

Effective, as in purposefully designed to remove household soils with minimal effort.

Affordable - so you’re not scared to use them.

Concentrated to reduce plastic waste and provide a consistent supply for your cleaning routine.

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We’ve found very few cleaners that fit these criteria. None, really. That’s why we’re here.

Our science

While putting our product lines together, we take a reasonable approach focused on safety, efficacy, and affordability.

We rely on white paper research and applied science texts for foundational knowledge. Links are available below.

Synergism and Physicochemical Properties of Anionic/Amphoteric Surfactant Mixtures with Nonionic Surfactant of Amine Oxide Type

Performance and Efficiency of Anionic Dishwashing Liquids with Amphoteric and Nonionic Surfactants

Environmental and Human Safety of Major Surfactants Volume 1. Anionic Surfactants Part 4. Alpha Olefin Sulfonates

Final Report of the Cosmetic Ingredient Review Expert Panel on the Safety Assessment of Cocamidopropyl betaine (CAPB)

Safety Assessment of Decyl Glucoside and Other Alkyl Glucosides as Used in Cosmetics

Essential Oils as Antimicrobial Agents

Antimicrobial Properties of Plant Essential Oils against Human Pathogens and Their Mode of Action: An Updated Review

The sanitizing action of essential oil-based solutions against Salmonella enterica serotype Enteritidis S64 biofilm formation on AISI 304 stainless steel

Essential Oils in Combination and Their Antimicrobial Properties

Antimicrobial activity of a selection of organic acids, their salts and essential oils against swine enteropathogenic bacteria

The highly synergistic, broad spectrum, antibacterial activity of organic acids and transition metals

- Check back as we add further products to our lineup -